But man does need God. Vedanta defines God as Brahman, which is beyond all duality, plurality and beyond all categories of thought; yet including these. But the Vedantic concept of God is difficult for the common man to understand. It is beyond those who are incapable of abstract thinking, for it is impossible for them to establish an effective living relationship with what is formless, infinite, …transcendent, that Brahman is. Such people need a personal God with whom they establish a personal relationship- a father, mother, master, goddess, beloved, friend. Lord Krishna, a human incarnation of God, is closer to the heart of common man than Brahman could be. For unless the infinite is conceived in the finite form of a personal God, devotion will be lacking in depth and intensity. The senses need a form, a concrete something that can be held, touched and adored.